As consumers give attention to their health, the food industry has developed technologies and solutions to create a new taste, flavour, texture, colour and better taste.
FiT Japan features a unique ingredients technology that can create better tastes, and solutions to keep these tastes fresh, and FiT Japan is the perfect place to promote such ingredients and technology to food and beverage manufacturers, food service provider and distributors.
FiT Japan is the first exclusive exhibition in Japan, featuring such solutions for taste. In the food industry, the pursue for taste is an eternal theme, and FiT Japan 2017 was a new exhibition platform where about 100 suppliers showcased new tastes, flavours, textures and colours, in addition to focusing on consumers’ health. More than 40% of visitors showed the highest interests in this area. Together with Hi Japan (focusing on health and functional ingredients) and S-tec Japan (on safety and quality), the three important themes in the food industry, “health”, “taste” and “safety and quality”, will come together during Asia’s biggest food development show.
Exhibitor Presentations are programmes where exhibitors present papers introducing new products, research results and new business development announcements. As the new Japanese health claim, Foods with Function Claims (FFC), started in 2015, and one of the hot topics involve evidence-supported ingredients, which more exhibitors are likely to introduce at the presentations. A total of 380 presentations, including several English presentations, were given by exhibitors during Hi Japan 2017.
In addition to the Exhibitor Presentations, there was a Special Conference that featured high-profile speakers who presented papers on the latest developments in ingredients technology, marketing trends and advances in food safety and quality control. There were 31 conferences during Hi Japan 2017, and the hot topics were on Foods with Function Claims (FFC), lactic acid bacteria and "creating new & better taste".